I’m about to launch an email marketing campaign . There’s a prospect interested in my product. A supplier isn’t  europe cell phone number list delivering on the quality promise. And I need to communicate with them. What should I keep in mind when writing an email?

What is an email?

You’ll probably immediately say, “Who doesn’t know about it?” However, the question is directed toward 4 best data engineering companies in brazil  what we know about the implications and usefulness of this means of communication.

I can tell you that email is the oldest tool. But it ‘s also one of the most useful media on the internet .

Email allows you to connect directly with users around the world. It also allows you to transfer information (text, images, sound, etc.).

Origin of the electronic message: communication between two people

Its design was conceived as something similar to a postal service. Its original intention was to maintain communication between two people. That’s right. The first email software allowed only that basic function. A person on their computer would type a message, which would be sent over the Internet to another person who would also receive it on their computer.

When it was created, the speed of the telephone was combined with the permanence of postal mail.

Email Out of Fashion?

You might assume that email is being displaced by other forms of digital communication. However, researcher Jorge Franganillo benin businesses directory  of the University of Barcelona, ​​Spain, in his book Comunicación corporativo en Red, thinks differently.

The specialist affirms that the trend is that this tool will continue to be the appropriate instrument in many contexts, such as email marketing .

For its part, the data from the consulting firm Radicati (2017) are compelling. In its Email Statistics Report: 2017-2021, it specified that, during 2017, 3.7 billion users worldwide sent a total of 269 billion emails. It predicted that this figure would increase by an annual average of 4.4% over the next four years (until 2021).

Structure of an electronic message

The structure of this communication tool is simple. It usually includes several fields, such as the recipient (which can be several), the sender, the subject (which is the title of the message), and the text.

The message is usually brief, skipping many of the conventions of regular mail such as letterheads, addresses, dates, etc.

Finally, you can insert a signature file with your details. You can also attach files of any type (text, images, sounds, videos, programs, etc.).