David said about Ogilvy
– The real “Mad Man” of copywriting
copywriter David Ogilvy
~ David Ogilvy (1911-1999)
“When I write an advertisement, I don’t want you to tell me you think it’s ‘creative.’ I want you to find it so interesting that you buy the product.”
He is the father of modern advertising and an advertising genius.
In 1948 he founded his advertising agency – Ogilvy&Mather.
Actually said about nothing special
But at that point, he had not yet written a single advertisement.
And just 3 years later, he was the most famous copywriter in the world and his agency was among the top 10 worldwide.
Incidentally, David Ogilvy served as inspiration for the series “Mad Men”.
And what can you learn from him?
It’s tempting to write creative texts and show the rest of the world how clever you are.
And this is exactly the mistake that too many bloggers , copywriters and authors make.
They put creativity before clarity, but Ogilvy says exactly the opposite.
Advertising doesn’t have to be creative – it has to sell.
First and foremost, your text must sell – it should also entertain, amuse and amuse, but only secondarily.
If one wanted to write down all of David Ogilvy’s wisdom, one would have to write entire books and novels .
But wait, they already exist:
Ogilvy on phone number library Advertising *
Ogilvy – One of the most famous copywriters of all time
Confessions of an Advertising Man *
Copywriter Ogilvy talks about his life in advertising
These are classics among marketing books – you should read them.
By the way, what I learned from Dan Kennedy about Ogilvy:
Ogilvy wrote the best advertisement for his own advertising agency.
What this means said about for you as a copywriter
Your copywriting will improve significantly when you start selling your own stuff.
6) Victor Schwab
– The copywriter content repositioning: how to do it? who invented tracking
Victor Schwab copywriter
~ Victor Schwab (1898-1980)
“You, as an advertiser, are betting email list the uninvited guest – let’s be honest, even an intruder.”
Victor Schwab was a pioneer of copywriting .
He used coupons in his ads to find out which ad worked best.
