Choose the strongest desire of By following your potential customer and connect it to your product. You don’t need to reinvent the wheel. You don’t need to pull out bizarre wishes from your fingertips and hope that your customer has one of those wishes too.
Transfer that desire into your headline. Reinforce that desire with strong words or show your customer how your product can satisfy that strong desire. Put it all in one sentence: in your headline.
In your copy, list all the benefits that will help your customer satisfy this strong desire. Remember, each benefit is aimed at just this one desire.
This will make it difficult for you to write bad texts that don’t sell.

If your local library no longer has any copies of his book because they were stolen from there, you should snap it up immediately if you find it for 100€.

At Amazon you can find used copies starting at 595 euros!

Here is my article with 5 lessons from Breakthrough Advertising .

You can buy the book in By following English here:

Breakthrough Advertising *
Probably the most expensive copywriting book of all time
9) Dan S. Kennedy
– The Living Legend
Dan Kennedy Copywriter
~ Dan S. Kennedy

“Every successful sale is inherently manipulative. You have to apply pressure to get your customer to make a decision and act.”
$50,000 up to $2 million.

This is how much you would have to pay Dan Kennedy to write a sales letter for you (including commission).

Ben Settle writes buy bulk sms service about him:

“His teachings have changed my business in more ways than I can possibly count.”

What is special about him is that he is still alive and still active – while most of the copywriters I present here have already passed away.

What can you learn from him?
Dan Kennedy said:

“The only thing we humans buy voluntarily and without pressure is toilet paper.”
With any other product, you have to convince the customer and, as you learned above, create urgency.

This can be the famous By following deadline or:

A call to action.

How do you create an irresistible call to action?

Here are 3 ways Kennedy tells you:

Convince your customer with a strong bonus. Most people prefer a useful bonus to a discount.
Hit the ego button. If your product has the potential to raise your customer’s social status, then take a red rubber hammer and hit that ego button.
Give your customer a guarantee. This can be a free trial period; you can promise to give them their money back if they don’t like the product or: Tell the how to work on mid-funnel content? customer that you will refund their money but they can still keep the bonus.
If you want to learn more about irresistible sales techniques, you should grab Dan Kennedy’s book:

The Ultimate Sales Letter – Attract New Customers. Boost Your Sales *
Dan S Kennedy is one of the best copywriters of all time

10) Gary Bencivenga
– The Research God of Copywriters
Gary Bencivenga Copywriter
~ Gary Bencivenga

“Unsuccessful fishermen betting email list think like humans. Successful fishermen think like fish.”
Gary Bencivenga is my absolute favorite copywriter.

Why?

1. He didn’t just sell “make money” shit, he also sold other products – which is MUCH harder.

2. He is modest, down-to-earth and humble.