Accessibility has been indonesia whatsapp number data
a hot topic in recent years and is a growing practice, especially in tech and digital marketing spaces. From websites and digital products to email and beyond, industry experts have been touting its benefits and necessity. But what exactly is it, and why does it matter to us as email marketers?
Email accessibility is the practice of producing emails that are usable by as many people as possible, especially those with visual or hearing impairments, cognitive or learning disabilities, or mobility issues. From copy to design to code, accessible emails should be easy to understand and engage with.
If you’ve not yet been thinking about accessibility, you might have some preconceived notions about what it’s all about, if it’s really that big of a deal, and if it’s more hassle than it’s worth.
Myth: Accessibility will make our emails boring
We get it — rules can feel restrictive, mirimim app proposes a unique solution to help autistic children socialize
and it can seem challenging to follow rules and still be creative. The reality is that accessibility standards provide guardrails for helping make emails consumable by more people, and that might mean producing design systems and email layouts that feel more expected.
This is not a bad thing. When it comes to digital experiences like email, following a logical, consistent format can make your campaigns more intuitive to consume, minimizing the risk of user friction that could affect engagement.
There’s so much creativity left to explore after you have an accessibility framework in place. Working within a structure can encourage your teams to be even more intentional and strategic about the campaigns they produce.
Myth: Accessibility is one and done
Emails that are intuitive and thailand lists easy to experience, with copy that’s simple to understand and support for those using assistive technologies, open up your brand to those who are differently abled, but the benefits are there for everyone, no matter their needs.
Conducting an audit to review your current campaigns and templates is a great first step to understanding where there may be gaps in your approach to accessibility. This can be a precursor to a template redesign, which can help establish a new baseline for your email templates that follow current accessibility best practices.
But making sure your emails are continuing to adhere to accessibility standards is an ongoing process. The industry will evolve, best practices will evolve, and so will your business needs—your emails will also need to evolve alongside.