With the holiday korea whatsapp number data
season just around the corner, and the prospect of sending more emails to your subscribers than usual, not to mention the influx they’ll no doubt receive from other brands, we want to make sure you feel prepared and holiday ready.
We sat down with John Peters, Campaign Monitor’s Deliverability Manager and advocate of email sending best practices, to ask him how you should prepare for the influx of emails this holiday season, and how you can maximize inbox placement and engagement at this busy time.
Read on to see how you can make an impact with your email program this holiday season, for all the right reasons.
Is it too late for customers to prepare for the 2022 holiday season?
No, this is the perfect insufficient compensation for delivery incidents
time to prepare for the coming holiday season. Even if your holiday programs have already begun, it’s not too late to follow these deliverability best practices. The savvy marketer knows now is the time to audit their database and review their campaign and mailing reports.
Focus on list hygiene. Permission to send emails isn’t evergreen, and monitoring list hygiene is an ongoing process. If a subset of a list has poor engagement metrics, consider trying to re-engage that particular group.
Sending a “check-in” email to those less engaged subscribers is a great way to see if they wish to remain on your list or if they do not then perhaps it is time to bid them goodbye and remove them from your list rather than damage your sender reputation.
That’s great to hear! What top tips do you have for customers to maintain, and even improve, their deliverability?
Don’t make sudden thailand lists and unexpected changes to how you send emails, such as changing the “From” email address you use to send emails or changing your branding. These are your calling card which helps people remember who you are and why they are receiving your emails and it helps your email stand out in their crowded inbox.
If you anticipate a dramatic increase in your email volume or sending frequency make sure you have a ramp up plan to accommodate the change in cadence. Mailbox providers treat sudden changes in email volume from a sender as suspicious and may filter your emails to the spam folder or block them.
Make sure you have DKIM set up for your sending domain. Campaign Monitor now has a virtual Assistant that helps customers know if they haven’t authenticated their sending domain.