While we understand italy whatsapp number data
the need and urgency for marketers to communicate with their audience, it’s also important to be mindful of the impact these emails have not only on your sender reputation, but also the experience of the person receiving them.
As your trusted email service provider, the deliverability of your emails and protecting your (and our) sender reputation is top priority for us! We’ve listed some key factors to consider before sending your next email.
Permission to send emails can expire quickly as people forget where and how they signed up to your email list. This is especially true if you haven’t been in regular email contact with your subscribers in the last 12 months. People who shopped, dined, interacted with you 1-5 years ago are unlikely to remember who you are, how you collected their email address, and will wonder why they’re suddenly receiving your emails.
Audit and segment your database by subscriber activity
Before you send how to make your company sexier to investors
your next campaign we highly recommend auditing your database and segmenting your list based on user activity and engagement. This helps you to determine:
- Your most engaged subscribers who have opened an email or clicked a link in the last 12 months
- Your most recent subscribers who have opted in for your emails in the last 12 months
- Contacts with online activity in the last 12 months, such as online purchases, website visits, account activity, active paid subscriptions
- Your most inactive and unengaged subscribers who do not meet the above criteria for the last 12 months
If you’ve been in regular contact with your list over the last 12 months you can continue sending emails as usual to your engaged subscribers, and you may consider sending a re-engagement email to your inactive or unengaged users.
Ramping-up emails to your full list
Your sender reputation thailand lists is tied to your sending domain — which is everything after the “@” in your From email address. Depending on when you last emailed your full list and the size of your list, you may need to slowly train mailbox providers that your emails are legitimate and your subscribers want to receive them.
To re-build your domain reputation, send an email to a smaller segment of your list and monitor how your subscribers respond in the next 24 hours. If you see good delivery and engagement metrics, like open rates above 10%, bounce rates under 4% and spam complaints around 0.02%, you can then double the volume for your next campaign and again review the results after 24 hours.