The podcast format has taken over social media content. The number of interesting topics, programs, special database and conversations we can find on podcast platforms today is fascinating. In a podcast, we have the opportunity to s
hare knowledge, talk with friends, and interview experts who help us raise a
wareness about topics important to our company, industry, or personal bra
nd. Ultimately, each project must have specific objectives; in the case of a podc
ast, it’s to increase audiences and add value. However, how can we go further and truly i the same go for the time of day you send emails. mpact the lives of our listeners? Today we’ll talk about how to build a community with my podcast.
The podcast, a new digital community
Social media is the center of digital communities. Through different formats, we have the opportunity to share knowledge and manage communities with common interests. A digital community can revolve around
the activities of a company or a personal brand.
Starting a podcast with the goal of building a community is a propo
sition with great potential. In this content format, you’ll have the opportunity to interact with your audience, expand on conversations benin businesses directory you need to explore, and add value for your current and potential customers .
Growing a podcast-derived community goes hand in hand with a str
ong social media strategy aimed at continuing to promote each podcast episode. Mini-clips of the interviews, fun facts about the guests, and calls to action encourage your audience to listen to the podcast anytime, anywhere.
Actions to build a community with my podcast
If you’re really wondering how to build a community with my podcast , rem
ember that your audience should feel like they’re not just listening to a new episode, but rather part of something bigger. Interact with your followers, mention their names in new recordings, and if possible, open the conversation so they can also ask questions of the guests. The more engage
d your followers are with the podcast, the more they’ll be eager to continue interacting and listening to new episodes.
Below, we share some specific tips on how to build a community with my podcast:
Think of your podcast as a sales pitch
Beyond creating a catchy podcast or having a catchy name or phr
ases for your audience, remember that, like any other digital project, it’s about capturing your audience’s attention in the shortest possible time. At the beginning of each episode, try to implicitly mention why they should listen to your full episodes. Try mentioning specific facts that introduce the topic o
r some relevant information to capture your audience’s attention. Be creative with your use of words and phrases and present your podcast in a magnetic way. If you manage to capture your followers’ attention in the first few seconds, they’ll be more likely to listen to the entire episode and continue interacting with your podcast.
