Video improves conversions. Digital marketing has opened the door to more organic reach than print ever could. But with digital marketing comes the fact that consumers are constantly inundated with ads and messages. This makes it difficult for marketers to cut through the noise and reach their customers.
Video offers a way to reach more users and engage them.
One of the benefits of video is that night clubs and bars email list it is very versatile. You can use it on social media and in social media advertising, as pre-roll ads on YouTube videos, and on your website. Video is one way to stand out in a crowded digital marketplace.
Here are five reasons why you need to use video in your digital marketing.
1. Video Marketing Improves Conversion Rates
When you use video on your landing pages, your visitors are 80% more likely to convert . Video helps inform and engage users by the benefits of outsourcing highlighting the most important aspects of your business.
Combining visuals and audio allows you to engage more senses than if your customers were to just read your content. It also helps users clearly understand your content so they can make an informed purchasing decision.
2. Boost Your SEO Rankings with Videos
A video that is properly formatted on your site can boost your SEO rankings. You will need to include a transcript of the video and ensure that the way the video is hosted does not slow down your site. A video expert can help ensure that your video is optimized for both site traffic and SEO.
On average, sites with optimized video content increase their organic traffic by 157 percent . They also spend longer on page and convert twice as often as before adding video.
3. Make content easy to digest on mobile devices
Mobile devices account for about half of text services all global internet traffic . But despite mobile optimization strategies, small screens are still not the best place to consume website content. Video improves the mobile experience by allowing visitors to consume information without having to read on a small screen.
Including subtitles in videos or text that provides context about what’s happening can help if people are watching the video without sound.
